They all began with an idea and a need to refresh! Homemakers performed a MAJOR remodel and rebrand over 10 years ago that I was lucky to play a role in… Fast forward 7 years - much needed showroom updates began! Because of my past experience in production as well as working with various mediums, I was tapped to help with the latest refreshes at numerous levels. My role wasn’t solely limited to generating creative. From determining the intent of each project and brainstorming with critical department members, to manifesting the concept - I was apart of the entire process! I worked with production partners, coordinated development and oversaw installs. I was at the forefront of several of these initiatives. Keep in mind, since the retail environment is ever changing all of the below were designed with the intent of being replaced. The production partners I worked with went above and beyond in thought-storming ways to make these long-term but temporary. Even though I developed all the creative featured below, each of the below projects were most definitely a team effort that went through a vigorous process at a large scale from start to finish!