Branding Police - my (not)official title at Homemakers Furniture, Mattresses and Accessories. I acquired this prestigious nickname by being the go-to person for all things brand related. From the jump, I was tasked with providing designs for new business stationary that incorporated Homemakers’ updated, more modern logo. Their identity face lift included updating everything including, but not limited to, shopping bags, advertising materials, their repair vans and delivery trucks, as well as public facing and internal forms. I primarily focused on the printed materials, but also had a hand in various elements on each of their website revivals. The past 11+ years has encompassed a continuous evolution of the brand in order to keep it fresh and timely. As time has passed, it has become known within the company that I take pride in the Homemakers’ visual materials therefore I am the resource for helping all departments maintain the integrity of the brand.